Business opportunity for Canadian SMEs in Asian Markets

Check out both part 1 and part 2 of George Abonyi’s Case Study on the different business opportunities for Canadian SMEs in Asian markets. The first part takes a granular view of Asia’s emerging markets while the second part focuses on the unmet needs and actual characteristics of the majority of Asian emerging market consumers who have high aspirations but lower incomes.

©2020 by Centre for Global Enterprise

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