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CGE’s Dr. Lorna Wright Provides Insights on “Mistakes to Avoid When Selling Abroad&#8221

Selling abroad is good for a company’s bottom line: exporters typically outperform those who stay at home, according to federal government data.

Yet only 10 per cent of small and medium-sized Canadian companies exported goods or services in 2011, according to the federal department of Innovation, Science and Economic Development. With exports forecast to grow 6 per cent in 2017, according to Ottawa’s Export Development Canada, why don’t more Canadian companies beat a path to the world?

“There is a lot of apprehension; it is a lack of knowledge and lack of experience and all of that can be remedied,” says Lorna Wright, executive director of the Centre for Global Enterprise at York University’s Schulich School of Business.

To read the complete article written by Jennifer Lewington with all the insights from Dr. Wright and other experts in the field, please visit the The Global and Mail at:

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