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Deanna Horton & CGE’s Dr. Lorna Wright – “Cultivating cool: Branding lessons

The Economist magazine recently singled Canada out as an example to the world. The magazine focused on our liberalism and tolerance, but can we be “cool” too? Japan has done it with its Cool Japan Fund. Are there lessons there for us?

The Cool Japan Fund (CJF), launched three years ago, invests in promoting Japan’s unique and innovative products and services to growth markets in Asia and beyond. This fund currently has more than $500-million from a mix of private sector and government sources.

To read the complete article written by Deanna Horton, senior fellow with the Asia Pacific Foundation of Canada and Munk School of Global Affair’s Innovation and Policy Lab, and Dr. Lorna Wright, Executive Director at the Centre for Global Enterprise, please visit here.


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