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Maclean’s: Why some companies become export superstars while others fail

Success in international markets is critical to Canada’s prosperity. Exports account for about 30 percent of Canada’s GDP and imports account for slightly more. With all the uncertainty surrounding the future of international trade agreements like NAFTA, it is clear that we can no longer take trade for granted.

In thinking about trade, we tend to focus on political factors, but we should not forget that trade is carried out by individual firms. One question worth spending more time on is: What makes some Canadian firms successful internationally? That’s the focus of a new study we recently completed for the Institute for Competitiveness and Prosperity and the Trillium Network for Advanced Manufacturing.

To view the full article written by Paul Boothe and Alister Smith of Maclean’s Magazine, please visit here.

#fail #Export #Strategy #macleans #Companies

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